A critical evaluation of normative power EU Essay

A critical evaluation of normative power EU - Essay Example It is true that Francois Duchene (1972) developed theory, which terms the Europe as a civilian power. Indeed, Duchene deliberated that Europe’s most significant specialty was its promise to favour political and economic means in the place of military initiatives. (Duchene, 1972). Footing upon the Duchene’s theory, Manners presented the notion of Normative Power of Europe (NPE) as a structure of evaluation of the role of Europe in international order (Kugel, 2012). Along with the recognition of the EU as a civilian power, relying primarily on economic rather than military means, it is widely discussed as normative power which recognizes such norms and values as human rights, democracy, sustainable development (Gerrits, 2009). There is one important concept in EU’s normative power policy which is â€Å"milieu goals†. Realization of â€Å"milieu goals† of the EU which is the policy of expansion, neighborhood and numerous programs of partnership. At the same time, â€Å"milieu goals† are embodied at the global level within the international organizations, through the global ecological policy and various ethical initiatives (Tocci, 2008). It is demonstrated in the past and present studies about existence of special European foreign policy identity and special role of EU in the international relations. Nevertheless, one should admit that the EU’s normative power faces large number critics from many experts and researchers for inability to impact on global politics worldwide. On the other hand, one cannot deny that the EU seeks to apply normative policy towards not only Eastern European countries, but also towards North Africa and the Middle East states (Zielonka, 2013). This research essay will attempt to detail the evolution of the normative power of the EU, how it is being administered, the darker side of it and further

Global Business Assignment Example | Topics and Well Written Essays - 2000 words

Global Business - Assignment Example It is of high importance to mention that the better levels of technology powered connectivity are resulting in the successful diffusion of various global trends, which emerges from various markets around the world. Because of faster evolution of the globalized trends, it can be said that the consumers are getting more and more aware of their needs and wants. It also has to be said that the better connectivity is helping the rapid dispersion of global trends from the well established markets to the emerging markets, thereby creating the opportunity for development of consumer demands. This entire cycle of increasing in consumer demand is having a direct impact on the part of the consumers in a circular manner. Faced by growing domestic demands in the marketplace, multiple companies located in various markets around the world are increasingly trying their level best to enter the new markets as they promote significant amount of business opportunity. It is important to state that becaus e of the entrance of companies in new markets, two major changes are getting initiated which are highly interrelated to each other. The first change is that the entrance of new companies is triggering the level of market competition. The second change is that because of the increase in market competition, a major shift of power balances is happening in the markets from the sellers to the buyers. The shift is more happening because of the large number of alternatives that are being currently made available in the market. It is important to mention that apart from raising the competition and influencing the power balance in the markets, the entrance of new companies is also magnifying the challenges and advantages existing in the business environment. For this particular assignment, the focus is on developing a strategic plan for a global business which will be based outside the United States. Designing a global business organization The concept of a global business organization denot es the simple fact that the product or service offered by the company is accepted and is in high demand in multiple markets around the world (Adekola and Sergi, 2012, p. 59). However, in today’s world, in order to cater to the differing tastes of the consumers present in various international markets, the global organization all over the world are stressing on customizing their products and services to a certain extent. The global business organization that is being conceived here will be based in India. The global company of Indian origin will be focusing on providing technological services to the customers located in various international markets. In a more specific manner, it needs to be stated that the Indian global company will be designing mobile applications for the customers located in the global markets Key characteristics of an effective global business A global business has several important characteristics. The first one is the fact that the products and services of a global business can be distributed in various international markets while making small market specific modifications. The second characteristic of